introduction to Survey Design

This course is intended for beginners with little to no prior experience in survey methodology, aiming to equip them with the knowledge and skills to design effective surveys that yield reliable and meaningful data.

 Target Audience:

  • Students and researchers in social sciences

  • Market researchers

  • Non-profit organization staff

  • Anyone interested in conducting surveys for data collection

  Course Duration:

- 8 Weeks (2 Hours per Week)

 

 Module 1: Understanding Surveys

  •  Class 1: Introduction to Surveys

  •  Class 2: Setting Objectives and Defining Purpose

 Module 2: Planning Your Survey

  •  Class 1: Choosing Your Target Population and Sampling

  •  Class 2: Survey Modes and Their Impact

 Module 3: Designing the Survey

  •  Class 1: Questionnaire Design Basics

  •  Class 2: Writing Effective Questions

 Module 4: Pretesting and Improving Your Survey

  •  Class 1: Importance of Pretesting

  •  Class 2: Enhancing Survey Engagement and Response Rates

 

 Module 5: Implementing Your Survey

  •  Class 1: Ethical Considerations

  •  Class 2: Distribution and Administration

 

 Module 6: Analyzing Survey Data

  •  Class 1: Introduction to Data Analysis

  •  Class 2: Interpreting and Reporting Findings