Artisans Community Enterprises, a program under Phalarope, plays a crucial role in supporting indigenous women by helping them innovate and create new products while preserving their traditional crafts and customs. This initiative ensures that these unique, culturally rich products are tailored to be more marketable, thereby opening up new opportunities for these skilled artisans in the global marketplace.

Additionally, Artisans Community Enterprises achieves this by engaging with technical advisors who possess expertise in various fields relevant to product development and marketing. These advisors work closely with the indigenous women, offering guidance on contemporary design trends, marketing strategies, and business development, all while ensuring that the artisans' cultural authenticity and traditional techniques are honored and integrated into their products. This collaborative approach not only enhances the marketability of their crafts but also fosters skill development and cultural exchange, bridging the gap between traditional artisanship and modern commerce.